Momo, one of China’s most popular dating app, has become known as a ‘one-night stand’ app, used to look for casual sex rather than long-term commitment.

There are also companies taking advantage of the fact that so many single men and women are desperate to find a partner.

China’s economic growth has not just changed entire villages and family constructions; it has also reshaped the landscape of dating and marriage. In China, online dating is serious business for many.

Millions of Chinese go online every day in hopes of finding their Mr. China’s economic growth has brought about drastic societal changes in the last decennia.

But, problematically, the majority of China’s ‘leftover women’ live in urban areas and are at the ‘high end’ of the societal ladder (relatively high income and education), whereas the majority of the so-called ‘’ are based in rural areas and are at the ‘lower end’ (lower income and education).

Since Chinese women traditionally prefer to marry ‘up’ in terms of age, income and education, and the men usually marry ‘down’, these men and women find themselves at the wrong ends of the ladder.

Their parents’ pleas are not in vain: after the Chinese New Year, there is a 40% increase in blind dates.

These male ‘escorts’ can be arranged through , China’s biggest e-commerce platform.

In the past few years, dating websites like have acquired millions of subscribers, the first claiming to have a membership of 85 million, the latter approximately 100 million registered users.

Even more successful than dating websites are China’s dating apps.

Although China has more single men, it is the “leftover” women who are stigmatized in the media, and suffer more familial and societal pressure to get married than their male counterpart.

This can partly be explained by traditional ideas about .