Apple’s four software platforms — i OS, mac OS, watch OS and tv OS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and i Cloud.Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.One notable change was the introduction of the Apple TV App Store where you can browse and download a selection of TV apps such as Netflix, i Player, and Now TV as well as games an more.The software uses Siri, Apple's virtual assistant, to assist you with all your TV/movie viewing needs.Apple revolutionized personal technology with the introduction of the Macintosh in 1984.Today, Apple leads the world in innovation with i Phone, i Pad, Mac, Apple Watch and Apple TV.

With the option to add up to 32GB of memory on the 15-inch Mac Book Pro, users can run more apps simultaneously or load larger files into memory.And with its powerful Radeon Pro graphics, large Force Touch trackpad, revolutionary Touch Bar and Touch ID, dynamic stereo speakers, quiet Apple-designed cooling system and Thunderbolt 3 for data transfer, charging and connecting up to two 5K displays or four external GPUs, it’s the ultimate pro notebook.“The latest generation Mac Book Pro is the fastest and most powerful notebook we’ve ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.Already the most popular notebook for developers around the world, the new Mac Book Pro can compile code faster and run multiple virtual machines and test environments easier than before.Additional updates include support for up to 32GB of memory, a True Tone display and an improved third-generation keyboard for quieter typing.However, if your older Apple TV software isn't up to date you may experience performance issues, so check below to find out how to tell if you are running the most up to date software on your Apple TV.While your Apple TV may be set prompt you to install the latest update automatically, this may not be the case.The promotion includes a pair of qualifying Beats headphones with the purchase of any eligible Mac or i Pad Pro for college, as well as education pricing on Mac, i Pad Pro, Apple Care, select accessories and more.First introduced with Mac Book, Apple leather sleeves are now available for the 13-inch and 15-inch Mac Book Pro in Saddle Brown, Midnight Blue and, for the first time, Black.With the Apple T2 chip, Mac Book Pro now delivers enhanced system security with support for secure boot and on-the-fly encrypted storage, and also brings “Hey Siri” to the Mac for the first time.The new Mac Book Pro is also part of Apple’s Back to School promotion starting today and available to college students, their parents, faculty and staff through the Apple Education Store.Familiar i OS apps, including News, Stocks, Voice Memos and Home, are now available on the Mac for the first time.Face Time now adds support for group calling, and the Mac App Store gets a full redesign featuring rich editorial content and the addition of apps from top developers, including Microsoft and Adobe.Starting at

With the option to add up to 32GB of memory on the 15-inch Mac Book Pro, users can run more apps simultaneously or load larger files into memory.

And with its powerful Radeon Pro graphics, large Force Touch trackpad, revolutionary Touch Bar and Touch ID, dynamic stereo speakers, quiet Apple-designed cooling system and Thunderbolt 3 for data transfer, charging and connecting up to two 5K displays or four external GPUs, it’s the ultimate pro notebook.

“The latest generation Mac Book Pro is the fastest and most powerful notebook we’ve ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

Already the most popular notebook for developers around the world, the new Mac Book Pro can compile code faster and run multiple virtual machines and test environments easier than before.

Additional updates include support for up to 32GB of memory, a True Tone display and an improved third-generation keyboard for quieter typing.

With the option to add up to 32GB of memory on the 15-inch Mac Book Pro, users can run more apps simultaneously or load larger files into memory.And with its powerful Radeon Pro graphics, large Force Touch trackpad, revolutionary Touch Bar and Touch ID, dynamic stereo speakers, quiet Apple-designed cooling system and Thunderbolt 3 for data transfer, charging and connecting up to two 5K displays or four external GPUs, it’s the ultimate pro notebook.“The latest generation Mac Book Pro is the fastest and most powerful notebook we’ve ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.Already the most popular notebook for developers around the world, the new Mac Book Pro can compile code faster and run multiple virtual machines and test environments easier than before.Additional updates include support for up to 32GB of memory, a True Tone display and an improved third-generation keyboard for quieter typing.However, if your older Apple TV software isn't up to date you may experience performance issues, so check below to find out how to tell if you are running the most up to date software on your Apple TV.While your Apple TV may be set prompt you to install the latest update automatically, this may not be the case.The promotion includes a pair of qualifying Beats headphones with the purchase of any eligible Mac or i Pad Pro for college, as well as education pricing on Mac, i Pad Pro, Apple Care, select accessories and more.First introduced with Mac Book, Apple leather sleeves are now available for the 13-inch and 15-inch Mac Book Pro in Saddle Brown, Midnight Blue and, for the first time, Black.With the Apple T2 chip, Mac Book Pro now delivers enhanced system security with support for secure boot and on-the-fly encrypted storage, and also brings “Hey Siri” to the Mac for the first time.The new Mac Book Pro is also part of Apple’s Back to School promotion starting today and available to college students, their parents, faculty and staff through the Apple Education Store.Familiar i OS apps, including News, Stocks, Voice Memos and Home, are now available on the Mac for the first time.Face Time now adds support for group calling, and the Mac App Store gets a full redesign featuring rich editorial content and the addition of apps from top developers, including Microsoft and Adobe.Starting at $1,799 and $2,399 respectively, the updated 13-inch Mac Book Pro models with Touch Bar and 15-inch Mac Book Pro models with Touch Bar are available today through and in select Apple retail stores and Apple Authorized Resellers later this week.Additional technical specifications, configure-to-order options and accessories are available online at apple.com/mac.